95% of car buyers start online. We build dealership websites with live inventory, financing calculators, trade-in estimators, and test drive booking — so customers come to your lot ready to buy.
95% of car buyers research online before visiting a lot. If your website can't compete with AutoTrader and CarGurus, you're losing sales before customers even walk in.
Your lot has 200 vehicles but your website lists 30 — or none. Buyers search by make, model, year, and price. If they can't filter, they go to AutoTrader.
Buyers want to know their monthly payment before visiting. Without a financing calculator on your site, they estimate on a competitor's instead.
Every buyer has a trade-in question. Without an instant online estimator, they go to KBB — then to the dealer whose site made it easy.
AutoTrader, Cars.com, CarGurus — you're paying $300-600 per lead for shared traffic. Your own website generates exclusive leads for free.
60%+ of auto shoppers browse on phones. If your inventory page takes 8 seconds to load on mobile, buyers bounce to a competitor.
Buyers want to book a test drive online at 11pm. Without online scheduling, they forget or book with the dealer who made it easy.
We build dealership websites that compete with — and outperform — the big aggregators. Your brand, your leads, your profit.
Every vehicle on your lot displayed with photos, specs, pricing, and VDP pages. Smart filters by make, model, year, price, mileage, and body type. Synced with your DMS in real-time.
Interactive payment calculator on every vehicle page. Buyers enter their credit score and down payment to see real monthly estimates. Pre-approval form captures leads instantly.
Instant trade-in estimates powered by market data. Buyers enter their vehicle details and get an offer — with their contact info captured as a hot lead.
Customers select a vehicle, pick a date and time, and book a test drive online. SMS confirmations reduce no-shows. Your sales team gets notified instantly.
We rank your dealership for "used cars [your town] NJ", specific makes and models, and service-related searches. Google Shopping integration for vehicle ads.
Automated review requests after every sale and service visit. Monitor and respond to Google, Yelp, and DealerRater reviews from one dashboard.
We review your current site, inventory feed, and competitors — for free.
We design your site, connect your DMS, and build all conversion tools.
Your team reviews everything. Unlimited revisions until it's perfect.
We launch, optimize for Google, and start driving exclusive leads.
Real results from car dealerships across New Jersey.
“We were spending $6,000/month on AutoTrader and Cars.com. Fullmoonstar built us a site that generates more leads than both combined. We cut third-party spend by $4K/month.”
“The online test drive booking changed everything. We get 35% more scheduled test drives now — and they show up because of the SMS reminders. Close rate on booked drives is 40%.”
“In the first year, we traced 250+ vehicle sales directly to website leads. The financing calculator and trade-in tool bring in the most qualified buyers we've ever seen.”
Get a free audit of your dealership's online presence. We'll show you exactly how to generate more leads and sell more cars — without paying AutoTrader.